GRAPHIC | VIDEO | PHOTGRAPHY
Formerly Lubar School of Business

Key Contributions
- Created and managed content calendars with the Marketing Manager, the Dean, the Assistant Dean, and other departments.
- Wrote and edited internal communications and promotional materials.
- Directed, filmed, and edited promotional videos, saving $12,000 per video by handling all production in-house.
- Designed graphics for social media and marketing campaigns.
- Captured professional headshots and campus photos for use in various materials.
Organization
Lubar College of Business is the business school of the University of Wisconsin-Milwaukee, providing students with innovative programs and opportunities to prepare them for success in the business world.
During my tenure at Lubar College of Business, I held the role of Marketing Assistant.
Applications Used









Professional Headshots






Campus Photography




Videos
Digital Display Graphics




Social Media Graphics




Professional Reference
To Whom It May Concern, I’m excited to recommend Francisco for the Content Creator position at (company name omitted for confidentiality). We worked together as Marketing Assistants at the Lubar College of Business, and I can honestly say he’s one of the most skilled and creative people I’ve had the chance to work with. When I started on the marketing team, I didn’t know much about video production, but Francisco stepped in and taught me everything I needed to know. From planning and shooting to editing and finalizing projects, he was patient and made the whole process easy to understand. Thanks to him, I quickly gained confidence in creating high-quality videos. Francisco has an incredible eye for detail and always comes up with creative ideas that stand out. Whether he was making promotional videos, capturing events, or creating social media content, his work was always impressive and made a big impact. Francisco is also a fantastic team player. He’s supportive, positive, and always willing to help others, no matter the task. On top of that, he’s passionate about what he does, and that passion comes through in his work. I know he would bring that same energy and dedication to (company name omitted for confidentiality), especially with your focus on conservation and education. I truly believe Francisco would excel in this role. He has the skills, creativity, and enthusiasm to help (company name omitted for confidentiality) reach and inspire even more people.
Julia Mass, Former Marketing Assistant