GRAPHIC | WEBSITE | VIDEO
Key Contributions
- Updated logo, color palette, and fonts
- Rebranded social media with consistent style and schedule
- Created new menus, wine lists, and business cards
- Set brand standards across all platforms
- Built a new website
- Partnered with food media outlets for promotion
- Manage and moderate all social media accounts
- Increased social media engagement by over 120% across platforms
- Grew following at the fastest rate in restaurant’s history
Applications Used
Organization
Passionfish, located in Pacific Grove, is a renowned seafood restaurant known for its sustainable practices. It focuses on using locally sourced, fresh ingredients and prioritizes sustainable seafood choices, ensuring a positive impact on the environment while offering a high-quality dining experience.
Rebranding Project
- Updated typography with a modern sans-serif font
- Created a cohesive color palette for consistency
- Redesigned the logo to avoid confusion with sushi
- Embraced a wordmark (text-based logo) for a stronger brand identity
- Standardized the slogan for consistent messaging
- Ensured platform consistency in information, brand voice, and visuals
Website
- Designed the website to match Passionfish’s new brand identity
- Created a modern, yet warm and elegant look
- Built with WordPress and Elementor
- Integrated additional design tools for better functionality
- Coordinated photoshoots and created shot lists
- Managed back-end setup through Hostinger
- Ensured optimal website performance and hosting
Short-Form Videos
Print Ads
Professional Reference
“To Whom It May Concern, I am pleased to recommend Francisco Eujenin for his exceptional work in rebranding Passionfish, redesigning our website, and managing our marketing and social media efforts. Francisco demonstrated a strong blend of creativity and strategic thinking, delivering high-quality results that enhanced our brand’s visibility and engagement. What stands out most about Francisco is his collaborative spirit and attention to detail. He has a natural ability to listen to feedback and incorporate it into his work, always striving for excellence. His proactive communication style made him a trusted partner in this process, and his innovative ideas consistently elevated our brand’s presence. I wholeheartedly recommend Francisco Eujenin for any opportunity where his creative expertise, marketing acumen, and strong work ethic can make an impact. He has been an invaluable part of our team, and I am confident that he will bring the same passion and professionalism to any endeavor he undertakes. If you have any questions or would like to discuss Francisco’s work further, please feel free to contact me at berk@passionfish.net. “
Sincerely,
Berk Guvenc, Owner